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tv   Shift  Deutsche Welle  May 14, 2024 11:45pm-12:01am CEST

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ok, thank you so much for joining in. welcome to don't hold bad. a lot of people do that . it's all about saying it aloud. you guys, would it be nosy bay? like good everyone to king to check out the award winning called call. don't call back any may monga or animal all the task. welcome to the world of v to be is opened up . many new possibilities. full stream is a proven very popular some virtual use. you buzz or beats you both have millions of fans, how they make money and how you can join the trend. that's all a topic on shift the, the 2 best mostly used twitch and youtube to stream. and they are and to obtain us through and through. most use the animal, the task all the time,
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so viewers don't even get to see what the favorite would reach you, but actually look like in real life. the trend originated in japan. the home of monga, japanese mutual started appearing about a decade ago. today. they are tens of thousands of youtube as worldwide. how did this trend gets on? we spoke to creators and people behind the scenes in japan. this is e q who she 40 ping space princess from a galaxy light years away. the v 2, but from japan has more than 50000 pounds on youtube alone. but as a standard, when it comes to v tubers or fans don't know what you looks like in real life. the 2 birds use the motion, capture hardware and software to transfer the motions to their avatar their by bringing it to life. because you 40 started b tubing in 2021. she plays video games, does crafts previews, food and things for the creator. it's a full time job being of the to where it is kind of the unique experience because
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you can connect with your audience in the personally, without viewing your personal information. um, my audience doesn't see my face, but they can see the way i move and react to certain situations. i feel like i have more control over what information i share with the world. but without losing that personal connection with my audience. inventing an avatar and a whole new personality gives be to there's more freedom but also protecting their private lives. the omega sisters are big in japan's v tubing community. some of the videos by the virtual twins have millions of views. you jerry wake up at 8 o'clock and this is a free time from like, depth time through about the news and from south elk grove through 660 o'clock, uh the shooting a movie, recording videos for
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a few hours in the afternoon. sounds like a fidget cushion job, but that's just the fraction of the word we do best do many a stream for 10 or more hours a day because the chances of getting rich us live. we to best as like the on the go sisters. i'm more of an exception to the rule with hundreds of thousands of subscribers. they can do on several 1000000 euros a year. the tubing is a growing market, according to a to z market research. the global, the, to our market could grow nearly a 3rd and the next few years. one reason better hardware and software is making the, to be an easier and more accessible for eco, she for ease in japan. and many of you to those donations are an important source of income. unlike traditional youtube of fans, fans a v 2 bodies will send more virtual presence or generate some tips to see their name or message on the b 2 screen. there are 3 types of with this go there for
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us. the uh, from the auto bought the item in of, uh, youtube video content. and secondly, it's promotional from a company, for example, from one thing. so as um, product to a project and so and subway is the, the cheap or from the audience in the arrive of streaming fans have given tips of up to 10000 euro. they'll donate with the aim of getting closer to the retailer idol. the tubing is not just entertainment, it's also a lucrative business model. feelings come into play and fans and creators funded emotional bonds. approachable, yet keeping an air of mystery that really seems to work, at least for the cheapest, as like all garage, more re, calliope. and this is best to reach you, but what we're not iron miles, they all have millions of fans across youtube and which we have numbers like that.
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it's no wonder why v 2 of us are being featured in advertisements. some even collaborate with cities and local authorities, the site time up with extra close to tokyo uses and meet you. but as a tourism ambassador, so of course she because of call that has been advertising for the area since 2022 . these deals are often negotiated by v to the managers and specialized agencies. v tubing is no longer a nice phenomenon. in many places, it has become an integral part of the entertainment industry. v tube, or agencies manage their talents like they were traditional artist. agencies like hollow live and we do songy and v shojo or some of the major players. another is the agency prism which belongs to sony. founded in tokyo, in 2021 prism months was bilingual talents. this way they can reach foreign markets
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like the us. we're animate culture, it's booming. economy is just becoming very popular worldwide and i think the, the tubing phenomenon goes hand in hand with side and the tubing is like a combination of both streaming and annually. so, so each of originally like favorite animators talking and interacting with you and your plan. so i think that's why people are still john to them. since the 20 terms many d 2 percent increase their reach exponentially. it's no surprise that they caught the attention of the entertainment industry one of the largest features in the entire world, the largest, in fact, he is actually on the english side rather than on the japanese side. not only the population of english speaking countries and the number of fans of that content, whether it's kind of a content, user content, gaming content and so on, of course, exceeds the population in japan. the world's leading retailer is gal gura. she has
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more than 4300000 subscribers on youtube alone. in 2022, she overtook keys on a i as the big as a b 2 per star. more and more in the stream is our aiming to make it big. agency see this? that's an opportunity a lot of people who are getting into them content creation as an independent have not been professional content creators before. and so they don't know the business advocate or the business document, i guess, to be able to negotiate those things out themselves. and there are a lot of creators out there that wish they could have a manager who has that business experience come in and kind of take care of all of those back into administrative things. and they can focus on what they do best, which is content creation. and so we think there are but this comes at a price. usually the agencies keep about a 3rd of the profits generated by the v tubers. and they're involved in planning their clients schedule. an exchange the v tubers get access to
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a top notch production environment. they can use the agencies marketing networks to generate more reach and revenue. the agencies can also help them develop new formats and content. for the 2 of us being close, the fans can have a dock side, even if the true identities are mazda by advertising, it can and the dangers, some deal with harassment and hate speech, including eco hershey for e. i think uh every content creator has dealt with like mean spirited comments and um, kind of insensitive comments and stuff. um whether youre of each other or not? um, i think the to where is it, in our case, we do have that, but we have another it to layer to that. and not people tend to forget that we are a real person too. but we all kind of went to, to not take any of it to heart,
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what kind of harassment do virtual artists and performers face like in the middle of predicting a v tube or herself and researcher wanted to find out for a study on harassment medicare's. she spoke to more than 800 people about whether they had been harassed in a virtual environment before together with her friend and fellow v to bring them. she presented her findings and a virtual live conference. the most common form of harassment was sexual harassment. there was 3 types of harassment that were divided by the local physical and environmental environmental was being shown in appropriate images just as a physical was being touched in the inappropriate manner and vocal while it was slurs um, inappropriate language and everything to do with that research are also tested if the way an avatar looked influence the level of harassment printable. i noticed
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once i tried using, i made all that's all in the made the outfit. and another day i tried using one just like regular like genes and stuff. i didn't notice of the made of i did, especially in public words, and i did the end of attract milan, positive behavior i and then the other one. unfortunately, the 2 of us also need to be protected from hate speech. fortunately, new laws in the making around the world in the you platform like youtube risk having to pay huge penalties if they don't work to combat online harassment. reach you, but agencies also try to protect that create us from hate speech. we're really, really serious about taking care of the mental health of our talent as well, and focusing on not only being a business partner for them, but a friend no longer during your content creation. but according to research or ludmilla, but you can not find many of the 2 birds. one more support for moderators,
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for example, or they want more effective tools for blocking abusive users on their channels. however, more restrictions could also affect freedom and anonymity. 2 things, both the users and the 2 birds value a lot. the more you stop temperament, let's say uh, rules that especially if it's in the case of like golf with mitchells and stuff like that. it might take away some of the freedom. it's more about, you know, is it mentioned the overall governing tools. the more like given the uses, the ability to defend themselves and better and actually also to protect themselves . that's ridiculous fellow v tuber nam co authored the report about harassment. and the meta verse number recently produced a song in which she praised the benefits of the men of hers like freedom through reinvention a virtual paradise. but still play by the same issues as
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the real world, some of the jew, but also tackled real life problems like me, nor ruby, you know, who has no tati affiliation, but has been elected to the local council of a tokyo district 3 times. as of each you, but he plays the video games and speaks about solely in the quality at his own political plans. all of this is very accessible. so fans can take part in the discussion. what do you think about politicians and anti may style is v cubing you to stay or is it just a passing fad? that doesn't know what you think by the
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drama and special effects operating so makers are becoming more innovative. you see this welcoming everything by default sent from the dell instead, there's a major market for, for to send them up because audiences one more will show you how they create the on 3 magic. and you enjoy this 77 percent in 30 minutes on the w fashion for big stars made in the canyon plan of 2 beta up against us. david, a veto has to sound history to see that from the community. like with this time for you to become somebody like now the big time designer is encouraging people from the better to follow their dreams, do global us in 90 minutes on dw, the
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drivers and engine already is whenever they feel like it to me sounds kind of for design and fashion and most abusive in the sky is many on including the office of how do they do it? the secret lives of the dogs may 22nd on d w sometimes it's hard to find what you're looking for. but we've got something for you, the it could be green. very green. all this blue p s point wind has nothing
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to red. definitely. pull just a yes. yes, that's what you present on purple apples very special. but the georgia choose your favorite color. the . this is dw news, and these are our top stories. george, as part of it says, approved a contract. so low that has sparked weeks of protests. thousands of demonstrators blocked a major traffic junction and the capital tbilisi. critics fear the so called foreign influence bill will be used to stand by the descent and heard george's hopes of joining the european union. anthony blinking has reaffirmed americans support for ukraine and meetings with a lot of mirrors,
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the landscape lincoln travel to keith to reaffirm the 5 business right.